Medical Lead Funnels

We’re experts in developing medical lead funnels.  

  • $1.2M in ad spend managed
  • 24,430 conversions
  • 11,588 qualified leads 
  • $80 average Cost Per Lead (CPL)

We Helped a Bariatric Surgeon Fill the Surgery Calendar

What we did

Our team developed an omnichannel lead funnel that drove action. 

We focused on Google Maps, Google Search, Facebook, and Instagram to drive new leads. 

Makalu Marketing also optimized landing pages that converted interest into action. 

The results

Over a 2 year period, we produced:

  • 4,650 prospects
  • 901 qualified leads
  • 395 surgeries 

This was all done with $167k in ad spend (or $423 per surgery). 

Our Lead Funnel Strategy

We use an omnichannel approach, meaning we spend across various channels to reach people during moments that matter.

Local Ads

Patients travel an average of 8.6 miles to see the doctor. We deploy local advertisements across Google Maps and Google Search to leads in your immediate community. 

Search Ads

Search produces the best ROI for doctors. We build campaigns on Google and Bing that focus on specific keyword sets.  

Landing Pages

We design landing pages that convert. Our belief is these pages should exist on your website and allow users to explore more information about the practice. 

Measure

Our team tracks phone calls, forms, chats, and other pertinent Call-To-Actions (CTAs). This gives you insight into the performance of the lead funnel.

We use this data to refine your advertising and report on your success. 

Why should you go with us?

We’ve come up with 594 reasons to work with Makalu Marketing, but we know you’re busy! Here are the ones we’re most excited about:

  • We provide transparent reporting
  • Our founders are ex-Googler’s with 30+ years in the industry
  • We keep a limited client roster to ensure you get the best support 
  • Makalu Marketing is a creative powerhouse

Needs Assessment & Research

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Build & Launch

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Ongoing Management

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Our Process

From the first consultation to….

More of Our Services

PPC

Pay Per Click advertising is the foundation of any digital marketing strategy. It generates the highest returns because consumers show intent. We design strategies across Google and Bing to maximize results.

Website Design

Websites make a difference. We design websites that are clean, simple, and drive action. 

Strategy

Marketing is one aspect of a successful business. We work to identify areas of concern, provide solutions, and implement. Example projects include call tracking, sales training, operations excellence, email marketing, and customer LTV maximization. 

Schedule a Free Consultation

We’d love to learn more about your business and find out how we can partner together. 

Drop us a line or schedule a free consultation with one of our founders.

Learn how we've helped businesses grow